The growing emergence of mobile apps is perhaps the greatest technical phenomenon of recent times. Due to the steadily growing popularity of smartphones and other mobile devices, various OS vendors and device vendors have launched their own application stores.
A smartphone app has become the remote control of your life and can easily boost your small business. User acquisition experts at BlendAI can help many first-time entrepreneurs grow their app to market.
Team at BlendAI has decided to list some of the tactics we’ve put out there to help your app gain traction. AR and VR are on the rise in the mobile app market, while games and other apps are designed for relative newcomers. We will start with the simple things (ASO) that are completely under your control, and then move on to social strategies that you can use to promote the app.
The mobile universe of the app economy is growing and evolving so fast that it is sometimes difficult to understand everything. The cluster of stand-alone apps is divided into three main categories: mobile, desktop and mobile – centered apps. Facebook became a central mobile platform because it was able to disrupt the traditional mobile advertising business model of Google and Apple. As a result, Facebook’s mobile ad revenue rose from almost nothing to more than 70% of its ad revenue in just three years. And Facebook is only beginning to reap the benefits, not only in terms of revenue, but also in terms of the number of mobile users.
Improve Your App Store Optimization (ASO)
ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices.
Although ASO is becoming more and more popular, it remains unused by many app developers and marketers. It is time, more than ever, to take advantage of this extremely cost-effective technique to increase app downloads.
It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner for Recommended and Related Keywords.
Feedback
Get feedback from real customers in online forums, social media, blogs and any other way (e.g. email, phone calls, email, etc.).
This will attract ideal users, make your marketing plan for mobile apps successful and help you gain maximum customer loyalty for your app. Creating an app landing page to sell is what you need to include in your marketing strategy for the app, and creating it is one of the most important parts of your mobile app marketing strategy. A great mobile app landing page contains a lot of useful information for you and others to attract, inform and contact potential customers.
Promote by Offering Discounts
Incentives that you offer to promote engagement, such as discounts, free offers, discounts and other incentives, are also included.
In this article, we introduce some of the most important marketing tactics for mobile apps that you should consider when building your marketing strategy for mobile apps. You can increase your visibility by focusing your app promotion on a consumer experience designed to be downloaded, using your mobile app installation campaign as an example. Mobile app marketing is about creating marketing campaigns that communicate with your users when they first download the app and become regular users and brand representatives who make many in-app purchases.
In this way, your brand is able to reach a wider audience by searching for similar apps. In addition to search, adding ad formats to your campaign that drive app installation, including displaying videos, can help people discover your app from anywhere.
Influencers for a wider reach
Harnessing the power of influencers is also one of the best app marketing strategies. For example, HotelsCombined introduced Google Search and AdMob into its mobile app marketing strategy in 2014.
Influencers can come from anywhere, and you can consult a mobile app marketing agency to get to know relevant influencers. You can work with social media influencer creators to promote your app on their respective platforms.
When an influencer who has the maximum number of followers advertises your app, it creates positive word-of-mouth that works wonders for the app. One of the biggest challenges mobile app developers face in validating app ideas is the successful promotion of new apps. When it comes to searching for markets, apps face complexity that must be kept in mind.
If you are designing any kind of mobile app, be it a game or utility, it makes sense that you want to reach as many people as possible so that you can appear and cause a stir. A landing page is the perfect tool to motivate individuals to navigate to your website or app store to download your app.
A Viral App
When an app goes viral, it makes a lot more money, which is why so many app developers are working to develop viral apps. There are many different types of marketing strategies for mobile apps, but here we have put together some to help your app go viral. An application with an effective marketing strategy is the difference between success and failure for any mobile application, as long as you have a useful and high quality product.
The goal of a good marketing strategy is to find potential users, convince them to download and use your app, and impress them to keep updating. Therefore, it is important to know the best app marketing strategies for 2019 and beyond.
A loyal user base can help boost the popularity and download rate of your mobile app and provide a consistent source of long-term revenue. With more than four million mobile apps in the US alone, companies know that careful marketing is the only way to stand out in today’s app market. While focusing on developing mobile apps and building a functional app is a key factor for success, all your hard work is worthless if your users don’t know your existing product.
To effectively market your mobile app, you need to define your target audience, learn how to reach and communicate with them, and analyze their app behavior to achieve continuous improvement as users move through the acquisition funnel. Mobile App Marketing covers user interaction from the first moment you get to know your product to the moment you become a loyal user. To properly market your app, you need to know your Key Performance Indicators (KPIs) and metrics, set goals for your KPIs, and devote your resources and time to making your apps marketing campaign a success.
This includes important indicators such as user retention, user retention, retention rate and retention rate as well as the number of active users and active subscribers.
The latter is crucial, because it is not just about turning downloads into serious revenue, but about loyal users who can turn app downloads into revenue for your business by using and promoting them.
