Covid 19 has transformed the way people use the internet, turning it overnight from a simple source of entertainment into a vital lifeline that allows those who are currently indoors to connect with their friends and family. Whether you are quarantined yourself or how many are isolated in other ways during the coronavirus pandemic, this health crisis has changed the way we use it.
Platforms such as Zoom, Google Docs and Netflix are for work, organisation and entertainment, while friends use browser extensions and conference apps to hang out together.
This shows how our behavior has changed as the virus spreads, driving us to our devices to work, play and connect.
Acquisition managers at BlendAI believes that trend towards app development will only grow, which is worth considering from a business point of view. So it’s important to be aware of the current trends in app development and their potential impact on your business.
Top Apps that have been downloaded the most
Home-based mobile gaming increased the number of times a player would visit a game again each month. An example is that casual games, which normally have 5 visits per player per month, have had more than 15 – 20 visits.
Data from Sensor Tower shows that the total number of mobile games played during the COVID 19 lockout was 153% higher than in December 2019. During the lockdown period of COID 19, more people turned to games and entertainment, and the number of games per capita reached a record 1.2 billion in January 2019, compared with 1 billion a year ago.
That’s according to research firm App Annie, which found that users downloaded 35% more games in March than in January. Games continue to dominate mobile app stores, accounting for more than half of all downloads in the US mobile market, up from 44% in January 2019 and 37% last year.
Top games that have been downloaded the most
Food Delivery Apps
The most popular apps downloaded during quarantine have also been the Food Delivery apps, which have seen a 135% increase in installations in the past year, according to the latest data from the Google Play Store.
An app for distributing food in a circle, which then delivers the food to the buyer and stores it in the store. If you don’t run a restaurant or grocery store and have enough resources to organize a delivery, a certain period of time can be a good reason to test an aggregator app at your location.