The world of marketing is very sensitive and changes rapidly. The marketers who are responsive to the changes reap the maximum benefits.
Here are some of the must do marketing actions that brands will need to take. Some of these trends are no more a choice but a must.
Influencer marketing will become essential in the brand’s marketing spends
The acceptance of influencer marketing as one of essential marketing channel will get deeper and bigger. It is no more a choice nor just a marketing trend used by only a few brands. I have been seeing the increase of influencer marketing popularity to the extent that not just the big brands but small timer and professionals such as photographers, artist are using it through collabs, barter or other gratification model. It definitely is a common marketing strategy in 2022.
More content and investment will be on permanent post than ephemeral updates of 24 hours
To achieve better results engagement and return of investment, brands will do away with typical 24hours post or invest less. The focus will be more on permanent post. Reasons are quite obvious. The cost of creating content is optimized if posts can be viewed later as well.
The unstoppable Linkedin; marketers must harness the huge potential
The growth of Linked is unstoppable. In 2022 also, it is will be even bigger. The company is constantly improving and adding huge amount of MAUs(monthly active users). Also the quality of data on the platform is of very high quality and allows Linkedin to serve extremely specific ads.
The battle of Privacy vs Advertising will get intense in 2022
The challenges posed by privacy policies are for real and advertising will suffer as new age digital marketing campaigns and ads make great use of data for optimization. The pending removal of cookies will take a toll. Apple’s introduction of pop-up window to ask its users for their permission to be tracked by different apps is good for users but for app owner it poses a risk. The battle of privacy and advertising is evident with another example where Facebook has deployed a team of engineers to work on a new ways of serving ads with depending on its users’ personal data.
Video Marketing (especially short videos) will grow huge
The video marketing will grow in 2022 and in future as well. It is safe to say that the future of marketing is video marketing. It is definitely not to be a missing item in the brands’ marketing plan.
Online traffic will be more on mobile; optimization on mobile is not a choice anymore!
If you (millennial or zenG) look at the time spent on mobile, it is very significant now and in 2022 it is bound to increase further. The data shows that more 50% of online traffic comes from mobile. The brands or businesses are left with no choice but to optimize their online mobile presence. It is a big opportunity miss if your online presence is not responsive to screens, faster and easy to navigate, with better user experience etc. Mobile optimization will have a significant impact in 2022.
