Video marketing strategy is the next step a company can take to reach a wider audience and create a more accessible and authentic brand. If you have already developed a general marketing plan, you should have a good idea of who your target audience is. BlendAI team has put together a few tips on video marketing strategy that you’ll need.
A great video placed in the wrong place can cost you a lot of potential leads, and you run the risk of creating content that doesn’t work on the platform your audience is on. It is clear that companies should improve their current video marketing strategy in order to continue to be successful by reaching this audience.
Short Term or Long Term: Know Your Audience
Connecting and hiring a video consultant is a great way to ensure the highest quality for each of your video needs and improve your current strategy. This is because these professionals have the experience you need and are up to date to help you improve the quality of all your videos, not just the videos you are working on. Before you get this far, you should know that a video marketing strategy is not just about the content itself, but also about the design and production of the video.
Be Noticed!
If people are more likely to see and remember your message in a video format than if they read a blog post or look at a static image, then you want to make sure that you enable your company or brand to reach your target audience. If you decide that you are ready to integrate video into your marketing strategy.
- It’s not about you. It’s about your audience.
- It can’t be selfish. It needs to be selfless.
- It must have value for people who watch it.
- Empathy will win.
- Aim for a connection between the humans in your brand and the humans in your potential audience/customer base.
Tip: Use Canva to create Zoom backgrounds for the mood of the day. Serious by day and happy hour by night.
An Impressive Thumbnail!
Maria Jose once said “The YouTube thumbnail is the 21st century’s book cover.”
Essential small detail that gets you most clicks, thumbnail is the first thing your audience sees and decides to watch the video and stick to it, so make sure you take advantage of this opening of it. Thumbnails are the small, clickable pics that visually represent each video.
Thumbnails need to attract people to click and then stick around. Video creators should follow some guiding principles when it comes to making great thumbnails, such as:
- Conveying the subject of the video content
- Compelling the viewer to click-through to the video
- Differentiating their brand
- Making sure they are optimized for any device
Place Video in the Right Place: Landing Page
With video forecast to claim more than 80 percent of all web traffic by 2019 and 90 percent of customers reporting that product videos help them make purchasing decisions, it is imperative companies create videos that resonate with their audience and ultimately help sell their services and products.
Landing page is where you meet prospects and customers, keep it exciting and informative with a short and appealing video here.
Make the Video Viral With Emails!
Video and emails have forever been connected. According to a research done by Animoto, just placing a word video in your email subject lines increases open rates by 19%, click-through rates by 65% and reduces unsubscribers by 26%
What also boosts the engagement on the video is adding the thumbnail to the email. Another study done, found a 300% lift in CTR when using a video thumbnail over a plain image.
Not only is it easy and free to incorporate videos into your on-going email nurture campaigns, but it also can lead to better attribution.
Conclusion
With people spending hundreds of thousands of hours every day watching videos, video marketing can help drive market growth and solid marketing returns.
It is also important to note that video is one of the best ways to establish yourself as an authority on a subject or niche. Although a viral video that everyone loves can be a great social proof, the video marketing strategy and videos you create should help you achieve the same level of success as your social media marketing efforts.
