What does a mobile attribution partner do?
If you have an app, you might be interested in monitoring the analytics on your site so that you can learn more about how your customers find your app and what they do when they get there.
Mobile attribution is the process of merging and installing advertising revenue attributed to user engagement based on specific variables. These include people – based attributions and deep links, as well as attributions on social media. For example, if a user installs your app after seeing an ad, the app will still be associated with the user. In this sentence, the user’s assignment is then recorded on the installed app.
The main function is to communicate with your server and send you a list of apps that are used to assign downloads and installations to customers who click on links via advertising channels. If you take precautions to track your mobile app, you can go a step further and get a conversion funnel that measures registration, tracking in app purchases, and other mobile apps. The high-quality mobile app tracking tools represent real-time data analysis that comes from your app in intelligible reports that make monitoring easier and more effective.
Mobile Measurement Partner
Google Analytics makes this possible by using the referrer URL parameter for download links from the Play Store.
Also known as Mobile Measurement Partner (MMP), this platform provides you with better insights so you can ensure that your marketing activities deliver good results. With the ongoing integration of Google Firebase, this becomes more and more important. This is one of the best free analytics resources your company can have. It is also a good indicator of where your advertising budget is spent and where it is spent.
This does not mean that it should be the only tool in your toolbox, but it is certainly one of the best options available for your app.
This free tool can help you track your performance seamlessly, and it doesn’t matter if you generate more than 10,000 downloads or just a few thousand downloads per day. Apple Analytics provides user segmentation tools, and the Sales Trends section gives you an overview of which apps and app subscriptions are most popular. It doesn’t matter if you generate a large number of downloads or a small amount of revenue from a single app.
Once you have used this data, you can make the necessary adjustments to your app to attract new users and monetize existing ones. Follow the official Android and Apple documentation to learn how to insert deeper links into your apps to take advantage of mobile mapping.
Mobile attribution enables developers to bridge the gap between users and apps by collecting critical information. It gives you all the tools you need to collect deep analysis from your app’s user base.
Using this data, you can then optimize the user experience of your ad and marketing campaigns. Analysis data helps you choose the right channels to attract users, create ad content, and optimize your app store pages, which is critical to increasing mobile app downloads and installations.
This is a mobile app event tracking tool that can be used as an in-app analysis and attribution platform. Identify the channels that predetermine app installation and provide a platform to track mobile apps such as the App Store. Supporting various media channels, including non-digital channels such as YouTube, Facebook, Twitter, Instagram, Google + and other social media.
Whether a marketer is using a third-party mobile analytics solution or developing their own internal system, tracking user IDs is a great way to target and monetize your app. This data allows marketers to collect data on which users show the greatest interest in using their app using look – similarities modeled on available channels such as Facebook and Twitter. In addition, marketers can use this data to realign segments of users to take action against your application.
The Major 5
User acquisition team at BlendAI mention five additional major attribution platforms: Appsflyer, Adjust, Kochava, Branch and singular.
A great platform for adapting high security and data protection policies, as they say beforehand. Become the best mobile app analysis and attribution platform on the market for your app and its users.
Through the use of data – driven targeting – you will able to increase app subscriptions by more than 30%, while spending on our popular news app increased. Branches help mobile apps grow through paid acquisitions, onboarding custom users, and monetization strategies.
AppsFlyer
Tracking the business and optimizing acquisition funnel, that’s what AppsFlyer is famous for. It is a mobile app analytics and marketing software!
Adjust
Adjust, a tool for app analytics, mobile attribution, campaign tracking, cohort analysis and KPIs for apps, store stats data etc.
Singular
The world’s top marketers at companies like Lyft, LinkedIn, Rovio and Microsoft use Singular to unify marketing data, apply attribution.
Branch
Branch plays an important part in an app growth with deep links that power paid acquisition and re-engagement campaigns, referral programs, content sharing, deep linked emails, smart banners, custom user onboarding, and more.
Kochava
Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices. We replace complex marketing tech stacks with our consolidated, end-to-end marketing solution.
