- August 6, 2019
- Posted by: Amrita Ranjan
- Category: Digital
Your email marketing strategy is one very useful marketing tool that can easily drive a lot of traffic towards your website and offer leads. Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at its best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest.
It can generate new users, retain users and also help you brand the business well. But what if you lose these email subscribers? Below are some top-listed reasons why you’re losing your email subscribers and learn how to fix it.
1. Buying an Email List is a Bad Idea
You might get tempted to buy an email list to grow your business rapidly by sending emails to a larger group of customers or users or prospective users. But does this help? Not really. The Email has an inbox placement rate of about 85% making it a quite good number, yet one out of every five email that you send either gets filtered as spam or blocked entirely. Too many emails from a single IP address lead all your Emails to spam.
Do you know why buying an email list doesn’t work, below are the few reasons:
- Missing, incomplete, or out-of-date information
- Increased chance of getting marked as spam
- Poor engagement and response rate
- You don’t get qualified, interested contacts
- The list you are using may also be used by other people
Hence the better idea is to grow your own email list that includes quality contacts that familiar with your business and interested in your offerings. You can do this with the help of a lead generation plugin like OptinMonster that will help you build attractive popups for your website that encourage users to sign up for your email list.
2. You might be spamming your users with dozens of Emails!
If you bombard your subscribers with constant emails every day, they will surely be annoyed and will easily loose interest in your business. You might think that sending across constant emails will keep your business on top of their minds, but actually the reverse happens. Instead, top marketers recommend to send a maximum of 3 emails per week.
3. Your Subject Lines are Not attractive
The subject line of your email is the first thing that your email subscribers see, so it needs to grab their attention — in the right way. For example look at the below subject line:
- SALE…SALE…SALE 40% OFF ON SUMMER WEAR!!
- Grab your trendy summer casuals at lowest cost!!
Here in the first subject line, the subject line is very annoying and loud due to large case letters and it seems the company is boasting about itself, whereas in the second subject line it is talking about the users or customer more than the company hence second one is far better.
To improve your subject lines, you can use a free tool like CoSchedule’s Email Subject Line Tester.
4. Your Emails Aren’t Visually Appealing
Human eyes are attracted towards colours, visuals and images. They look for what is more creative in terms of design. So, if you’re losing email subscribers it might be because your email messages aren’t visually appealing. Take an example below of visually appealing email page:
Now you can create beautiful email designs using readymade templates available online.
5. Your Emails Aren’t What Subscribers Signed Up For
If users signed up for an email newsletter expecting to receive expert tips on fashion and what they receive are tips on accounting, of course they will back out! You need to send across only that content which your subscribers have signed up for. Use email segmentation service and divide your email subscribers based on different criteria such as demographics, interests, location, purchase history, web pages visited, and more. Hence with this you can send more personalized emails which help retain interest levels of your subscribers.
6. Your Emails are Poorly Written
Spelling, grammar and formation of a good sentence makes all the difference. Double check what you have written. If English is not your primary language then get it proof read. Get some talented freelancer write your emails and landing pages. One of the important parts is to talk to your email marketing audience in one on one manner. Best way to increase conversation and stop people from subscribing is to connect with people.
7. Your Readers Have no Idea What You Want Them to Do.
Confusing emails will make your readers unsubscribe it. It is always best to use short sentences and get to the point quickly in your emails. Offers need to be mentioned right in the beginning of the mail and restated again at the end. For example, “Here’s the link again,” or “Remember the sale ends in 3 days.”. All the links in the email should be bright blue.
8. Learn the Correct Usage of Auto Responder
Effective email marketing requires effective autoresponder software. A valuable tool that set parts the email marketing campaigns on autopilot. Be sure to learn and use it correctly as make sure the features are compatible with mobile devices as well. Everyone uses a smartphone and it’s totally worth it to pay a little attention and use autoresponder which has features that can lead to success.
9. Your Sales Funnel Is Missing!
Give people a reason to be your email subscriber. They want to explore and know about you, your products and services. If you randomly send emails, once with information and sometimes sales offer thrown every now and then, your email may seem disorganized and muddled. A solid email marketing sales funnel saves the day. It’s a pre-planned series to understand your audience desires and needs and that you have the products and services to fulfil their wants.
Hence transform you email marketing strategy with these expert tips and tricks!