- April 16, 2020
- Posted by: Amrita Ranjan
- Category: App Marketing
In the digital era, the most effective formula to survive and be successful is by delivering exquisite user experience. Every successful app has gone beyond the traditional marketing as all business now rely on mobile apps or websites to tell who they are and what do they do.
Modern users now seek for a web experience with absolute quick access and apps that consume less and less of their mobile space. This lead businesses to invest in a Progressive Web Apps (PWA).
PWA gives users the same look and feel of a mobile app, on the website, leading users to have an access to everything. PWA has increases the user engagement leading to a better popularity and eventual increase on the app downloads.
User Acquisitions experts at BlendAi Digital enlist some examples of PWA explaining how these top brands consider PWA to accelerate their growth.
Successful progressive web application (PWA) examples
Uber: Uber renewed their prototype through brand new technology advances. It has been an absolute delight to their tech-savvy users. Uber came up with a PWA, allowing its users’ for quick accessible options, even when they do not have the mobile app.
With the PWA, Uber users could confirm a ride with a click even when they didn’t have a network connection.
Starbucks: Starbucks skyrocketed with their new PWA update with essential features allowing them to get their customers a not only responsive but fast performance. Their customers could now easily avail the customized drinks. The world famous coffee providers made sure to make their app hassle free and smooth animations with a great UX even when the users are offline.
Pinterest: Pinterest had started to lose its users and dropped downloads among millennial due to bad website experience. But PWA turned everything upside down. The new PWD version with improved website performance gave user engagement a mood with more time spent on the website. The web design was fancy and easily scrollable.
Forbes: This huge publication went ahead and rebranded their mobile experience with PWA version. With the highly personalized PWA that includes card stories layout, push notification, offline support. This improvisation increased their readers, elevated readership rate, ad view ability, scroll depth and average time on the articles. They also stated recommending articles that their users might love.
Twitter: Twitter re-arranged their users on mobile app. Users had an experience with instant loading time and a much better web experience with Twitter’s PWA. The website was then reliable, lighter and faster. Twitter users have an access to micro blog websites from any location and any device without downloading hassle. With trending hashtags each day, twitter made a good comeback.
Instagram: A web manifest, push notification and a plethora of brand new functionality were made available in PWA native app. The app owned by Facebook is running on slew features and giving its users a seamless experience.
The new PWA features can make users log into their account through any browser and enjoy new stories which is also a part of the new feature.
Tinder: Swipe right on the web was a PWA version. Tinder has been made easy to use with a touchpad operation which also makes it quite fun. With PWA, the app crossed millions of user engagement, as this online dating platform, encourages people to swipe more, and use the app for a longer time.
Spotify: Spotify is an online musical streaming app. With its PW version it touched sky, offering better listening experience even from a desktop where speed, functionality and accessibility is in its supreme quality. Adding local and global artists along with mainstream music, they also added low key music that would be hard to find in any other app.
Wikipedia: Wikipedia is for everyone who wants information and wants to be updated. An excellent PWA experience was with user offline access and default updates when the users are back online again.
BMW: BMW, as we all know a German automotive manufacturer. BMW has been the first one to invest in m-commerce. Its PWA version offers an extremely fast loading speed giving essential content to the potential customers. PWA increased online engagement across potential buyers and saw the growth in audience clicking from BMW.com to a BMW sales site.
PWAs are progressive as your app garners, making the best of both, website and mobile world. The data says with PWA, you can gain 12x more users helping them save almost 300x storage space.
Startups are quickly catching onto this powerful mobile tech to revolutionize mobile UX as PWAs have become the epitome of digital services delivered in a sophisticated way.